I'm currently focused on building AI-driven design solutions at Uber, but I'm always open to interesting projects and collaborations. If you have something compelling in mind, let's chat!

I believe great design is about clarity, efficiency, and delight. My approach is rooted in understanding user needs, reducing friction, and creating intuitive, scalable solutions. I love blending data-driven insights with human-centered design to craft experiences that don't just look good but work seamlessly.

My process is a mix of strategic thinking, rapid iteration, and deep collaboration: 1️⃣ Understand the problem – Research, talk to users, and define success. 2️⃣ Explore solutions – Sketch, prototype, and validate with real users. 3️⃣ Iterate & refine – Leverage data and feedback to fine-tune. 4️⃣ Deliver & evolve – Ship, measure impact, and continuously improve. I also integrate AI and automation to enhance efficiency and decision-making in design.

I'm a Staff Product Designer at Uber, formerly at Groupon, with 12+ years of experience designing for scale. Interestingly, my journey started in filmmaking, where I learned the power of storytelling, visual composition, and narrative flow—all of which deeply influence how I approach design today. Just like in film, great design is about guiding an audience, setting up expectations, and delivering an intuitive, seamless experience. My expertise now lies in AI-driven design, logistics, and data visualization, and I love working on zero-to-one products that simplify complex workflows. Based in Chicago & NYC, I'm always exploring new intersections between AI, design, and business impact—and still appreciate a well-crafted visual story, whether on screen or in an interface.