Groupon as a bookable marketplace

Marketplace

As Lead Product Designer, I led the multi-year effort to transform Groupon from a discount voucher site into a fully bookable marketplace — enabling customers to book services directly online, rather than dealing with manual voucher redemptions. This complex initiative involved rethinking Groupon's deal-centric model, introducing seamless booking flows, expanding merchant partnerships, and building a modular, API-driven booking system designed to scale. Starting as an individual contributor in 2019 and later leading a cross-functional design team from 2021, I shaped both the customer and merchant-facing experiences, ensuring the product could evolve without sacrificing Groupon's core business metrics.

Role

Lead Product Designer

Timeline

2018-2020

Featured in News

Groupon Launches Scheduling Software

investors.com

Groupon took another step toward becoming a full-service marketing company by launching a business appointment and scheduling software.

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API-Driven User Experience at Groupon

medium.com

Groupon reimagined its 3rd-party reservation integrations to empower partners through a self-serve API platform, enabling businesses to connect their booking systems directly with Groupon. There are two types of merchants: API-connected and non-connected. This initiative focuses on giving API-connected partners the tools to manage bookings seamlessly, accelerating time to market and improving merchant growth.

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Groupon Launching Appointment Scheduling Tool

yahoo.com

Groupon is launching an online scheduling tool so small businesses can let customers book appointments more easily.

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Adding booking to deal pages without sacrificing conversion — customers can now seamlessly book services directly when purchasing deals.

Designed a modular, scalable booking flow — adaptable to various merchant offerings and partnership types, supporting both simple and complex services.

Expanding Inventory via Partner Integrations

Partnered with external booking platforms and built a standardized booking system to expand inventory and reduce integration time and cost.

Redesigned Groupon's merchant platform to introduce booking management — empowering merchants to easily handle availability and customer reservations.

Built an API-driven, dynamic UI framework — enabling scalable, future-proof booking experiences that can adapt to different merchants and services.

Next Project

Logistics AI